Journal
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JOURNAL

Is My Taste In Music Eclectic Enough?

Good taste is boring. Discover why getting weird with your music matters.

Issue No. 001
5 Min Read
Los Angeles, CA

I'll Never Know If My Taste in Music Is Good. And That's the Point.

I saw a video once — one of those street interview things — where a guy with a microphone asks strangers: "Do you think you have good taste in music?"

Every single person winced. Like he'd asked them to solve differential equations on camera.

"Good" is such a useless word. It's the vanilla pudding of adjectives. There's too much music, too many metrics, too many lists pretending to be objective truth. And anyway — good according to whom? Pitchfork? Your Spotify Wrapped? That guy in college who made you feel small?

Taste

The only measurable thing is how much weirder you're willing to get.

I stopped asking "Is my taste good?" about five years ago.

I started asking: "Am I still curious enough to be surprised?"

The answer to that one matters more. Because you can work with curiosity. You can chase it. There's always another artist nobody's heard of. Always a song with seven listens. Always a band with a dumber, more interesting origin story than the last one.

I can't promise my taste in music is "good." I can promise it's strange. I listen to everything. Pastoral British folk that sounds like field recordings from a ghost's bedroom. The obscure solo work of someone's sideman. Ambient instrumental music from a band with a completely fabricated backstory (I don't care which one).

This doesn't win me the aux cable at parties. But it makes me comfortable in the dark. Makes me an explorer instead of a consumer.

~

If you're looking for music that goes somewhere — I mean really somewhere, not just "more of the same" — I made a playlist called Rest of My Life.

It's full of rich auditory landscapes. Incongruous melodies that shouldn't work but do. Lyricism vague enough that you can pour yourself into it.

Some of these artists have fascinating histories (or so I've heard). Some of them might be entirely made up. Honestly? That's half the fun.

Music playlist aesthetic
Durutti Column, Virginia Astley, Zwei Filles, Susumu Yokota, and the people who know what they're doing in the dark.

Put this on during your morning coffee. During a long walk when you're tired of your own thoughts. During those 3 a.m. moments when you need to feel less alone in the universe.

It spans decades. Styles shift from classical to ambient to underground alternative to things I don't have words for. Artists like Durutti Column, Personal Effects, Deux Filles, Virginia Astley, Maurice Deebank, Susumu Yokota, Soft Location, System Olympia.

The point isn't that this is "the best music." The point is that it's real. These people made something and put it out into the world. And somehow, it survived.

Durutti Column's "Sketch for Summer" recently appeared on The Bear — suddenly everyone wanted to know about it. But the song that started everything for me was "The Rest of My Life." Just that title. Just that commitment to showing up, again and again, for something that doesn't trend.

That's the kind of taste I want to have.

Not good. Just awake.

Key Thought

The only measurable thing is how much weirder you're willing to get. There's always another artist to discover, always another song with fewer than a thousand listens waiting for you.

Jurassic Magic

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FIN

Thanks for reading.

This journal is our love letter to the craft, the community, and the beautiful chaos of making something by hand in a world that keeps asking us to automate. See you at the shop.

OPTIMIZE

Optimization is the death of regulars.

Your algorithm doesn't know that Maria orders a cortado at 7:42 every morning, or that the Tuesday afternoon lull is when the best conversations happen. Some things resist optimization — and they're better for it.

Field Guide · Coffee Culture

Is My Taste In Music Eclectic Enough?

Is My Taste In Music Eclectic Enough? | Jurassic Magic

Blurred double-exposure portrait of a woman in a white blouse

Full bleed. MacArthur Park walnut bar at 8am, warm light, a cortado sliding across the wood.

Every day somebody scans the menu like a hostage negotiation and asks the question the whole industry engineered: what is good here. It is the wrong question. The right one is who you are, at this counter, at this hour.

Section · photo right

1The pour-over

Single origin with nothing to hide behind. No milk, no ice, four minutes of your life, which is exactly the point.

2PHOTO · 4:5

Gooseneck kettle, steam, single origin bag soft behind.

There are no wrong orders, but there are dishonest ones.
Section · photo left

2The cortado

3PHOTO · 4:5

Top down, equal parts, no latte art theater.

Enough milk to be civilized, little enough that the coffee still argues back. The tweed blazer of coffee.

Gallery · summer drinks contact sheet

1:1 each. Cluster the seasonal drinks so the page does not run long.

Closing · the human shot

The tender part

The order matters less than the ordering. The thirty seconds at the counter, the nod, the moment a stranger becomes a regular. That is the product.

7THE ROOM · 16:9

Full bleed. Mid-morning regulars, a barista laughing. The emotional closer.

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